Digital Marketing · 2026
Al Zubaidi Social Campaigns
An ongoing social media programme for both sides of Al Zubaidi & Co: a law firm that makes legal risk easy to understand, and a business setup platform that guides international investors into Saudi Arabia.
- Client
- Al Zubaidi & Co
- Sector
- Legal services & business setup
- Services
- Content strategy, Monthly content calendar, Post design, Motion design & reels, Story highlights
- Launched
- August 2026 (ongoing)
Art direction
Serious subjects, made simple.
Personality
- Authoritative & Calm
- Clear, never legalistic
- Business-first
- Proudly Saudi
- 01
The brief
Al Zubaidi & Co runs two businesses with two audiences: a commercial law firm advising companies in Saudi Arabia, and Setup, a platform that guides foreign investors into the Saudi market. With both new websites live, each needed a steady social presence that brought the right people to them.The content had to make legal and regulatory subjects approachable without losing the authority clients expect from a law firm, and keep two very different accounts recognisably part of one family. - 02
The concept
For the law firm, every post isolates a single risk a business owner might face, from signing a contract to recovering a debt or insuring a ship, and turns it into one clear idea. Photoreal objects (contracts, magnifiers, gavels, files) make abstract legal questions concrete.For Setup, the content answers the questions investors actually ask, from MISA registration to commercial registration, with bolder type and 3D cities, maps and gateways that sell the opportunity of the Saudi market.Reels carry both accounts into motion, and story highlights turn each profile into a pocket version of its website: who we are, services, industries or the setup journey, FAQs and contact. - 03
The outcome
Since August 2026 Quilligent has produced a monthly content calendar for both accounts: 38 feed posts, 9 reels and 66 story frames so far, across 12 story highlight sets.The programme is ongoing, and every piece points back to zubaidi.sa and setup.zubaidi.sa, the two websites Quilligent built.
Al Zubaidi Law Firm
Posts for business owners, not lawyers. Each one takes a single legal risk and turns it into one clear idea, in deep crimson or ivory with photoreal objects that make the law tangible. The reels tell short stories with black-and-white figures on crimson cards, and four story highlights work as a pocket profile: about, services, industries and contact.
Al Zubaidi Business Setup
The Setup account speaks to international investors, so it is lighter and louder: bold editorial type, 3D cities, maps and gateways, and answers to the questions investors actually ask. Reels cover Vision 2030, fast-growing sectors and the setup platform itself, and eight story highlights walk investors through the setup journey step by step.
Colour
Both accounts share one crimson, so a post from either is recognisably Al Zubaidi & Co at a glance.
Typography
Campaign typeface
Montserrat
Light · Regular · Bold
Deliverables
2
Accounts: the law firm and the Setup platform
38
Feed posts
9
Reels
66
Story frames
12
Story highlight sets
19
Legal topics explained
Connected projects
