Quilligent Brand Identity

Client: Quilligent (in-house)
Sector: Technology & digital services
Services: Logo design, Visual identity, Colour system, Typography, Brand guidelines, Merchandise & stationery
Launched: October 2025

Art direction

Precise like technology, expressive like a story.

Every choice pairs a rational element with an expressive one: a geometric circle with a hand-drawn quill, an energetic orange with a grounding carbon, a sturdy sans with a lighter companion.

The palette reflects the brand's dual identity, the harmony between technology and creativity, logic and imagination.

Personality

Strategic & Analytical
Collaborative & Empowering
Creative & Polished
Innovative & Scalable

Moodboard

01
The brief
A new agency offering ERP, web and marketing under one roof needed an identity that could speak to technical buyers and creative ones at the same time.
It had to carry the company's core value, harmony between a business's internal operations and its market presence, and stay recognisable everywhere from a favicon to a hoodie.
02
The concept
The mark is built around a stylised capital Q, for clarity, intelligence and precision. Instead of the letter's traditional tail, a quill pen cuts through it: a symbol of creativity, storytelling and communication, and of the company's expertise in both technology and marketing.
The circular Q conveys unity and completeness while the quill adds a dynamic, human touch. Together they balance logic and creativity, the same balance Quilligent promises its clients.
Colour and type follow the same idea: an energetic orange grounded by carbon, and a geometric primary typeface paired with a lighter companion.
03
The outcome
A complete 26-page guideline covering the primary and secondary logos, four colourways, lockups with clear-space rules, a primary and secondary palette with colour theory, and a two-typeface system.
The identity now runs across the website, an app icon, merchandise and stationery.

The mark

5 views

The primary logo is the full Quilligent mark: a capital Q with a quill pen replacing its tail stroke, the seamless blend of technology and creativity.

The secondary logo is the quill on its own, a simplified mark for small spaces such as social icons, app favicons, watermarks and merchandise.