All case studies06 / 07
Digital Marketing · 2026
Waras Ad Campaigns
Two Arabic social campaigns for Waras: an awareness series that sells diagnosis before pesticide, and a Saudi National Day offer where every price ends in 96.
- Client
- Waras for Environmental Services
- Sector
- Environmental services & pest control
- Services
- Campaign concept, Art direction, Social media design, Arabic layout, Seasonal offers
- Launched
- September 2026
Art direction
Clinical calm, with a flash of national pride.
The awareness posts stay quiet and premium: cool blue interiors, soft light and one idea per post, so pest control reads as expert care rather than an emergency.
The National Day posts turn the volume up with deep blue, electric green numerals and heritage patterns, while keeping the same grid and logo placement as the rest of the feed.
Personality
- Expert & Reassuring
- Clear & Educational
- Proudly Saudi
- Premium, never alarmist
- 01
The brief
With its first website live, Waras needed a presence where its customers actually spend time: the Instagram feed.The campaigns had to explain why professional inspection matters to homeowners and facility managers, turn Saudi National Day into a timely reason to book, and look unmistakably like Waras, all in Arabic. - 02
The concept
The awareness series leads with ideas instead of discounts. Each post pairs one short Arabic line with a single striking image: a technician inspecting a living room by torchlight (treatment doesn't start with pesticide, it starts with diagnosis), a termite split against a home interior (its impact is clear, on health, property and facility safety), and a magnified termite hidden beneath elegant furniture (not all pests are visible).For Saudi National Day 96 the tone switches to celebration. The posts carry the National Day identity, Sadu-inspired patterns and Najdi architecture, and three maintenance packages priced to end in 96: 3 visits for 696 SAR, 6 for 996 SAR and 12 for 1,496 SAR.Both series share one system: Waras navy, a bright leaf green for emphasis, generous space and the logo always in view, so the feed reads as one brand. - 03
The outcome
Six posts across two series, designed for Instagram's 4:5 portrait feed.The visual system gives Waras a consistent look it can extend to future seasons, services and offers.
Colour
The campaigns stay inside Waras's own navy and green, with a deeper blue reserved for the National Day series.
The campaign
Deliverables
6
Social media posts
2
Campaigns: awareness and National Day
96
Every National Day price ends in 96
Connected projects
